The Art of Noticing

The Art of Noticing

Tiny Design Critic

TAoN No. 166: A new occasional series about overlooked design details. Plus a new Icebreaker, and more

Rob Walker
Jul 30, 2024
∙ Paid

Design criticism usually attracts attention when it critiques a big subject, like the latest iPhone update or the Tesla Cybertruck or a new starchitect building. But much design is tiny, subtle, easy to overlook. Hardly anybody bothers to critique that stuff — but, of course, sometimes it’s the little things that are worth noticing, for better or for wo…

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